I recently wrote about SEO for writers and editors, which talked about where we should put our keywords in our content. However, the following image, which appears in “How Important are Keywords in 2015,” by Pratik Dholakiya, is one of the best explanations about how to optimize your content for SEO:
Obviously, you have to identify and choose the right keywords to highlight in these locations (which you can do through web site analytics, to see what your users are actually searching on and coming to your content from), but in my mind SEO is all about putting the right terminology in the right places in your high quality content. Location, location, location!
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