Design Thinking… a few principles from 3 stories

I watched 3 different videos about design thinking last week. Here are the key ideas or principles that I took away from these videos:

  • Keep it simple (John Maeda, Josh Reich)
  • Be honest (John Maeda)
  • Embrace the audacity of hope (John Maeda)
  • Collaborate wildly and build on the ideas of others (David Kelley, pioneer in the Design Thinking field)
  • It’s all about having empathy for our users (David Kelley)
  • Must really listen to our users (Josh Reich)
  • Keep asking why (the 5 whys) – (Josh Reich)
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