I once again registered for an STC Webinar on video production. This one called “From Concept to Production.” This Webinar was a follow-on webinar by Ken Cicero to his prior webinar, “When is Video the Answer (and When Isn’t It)?”
He covered 4 types of videos:
- live action (talking heads)
- screen capture (UI demo)
- animation (motion graphics)
- hybrid (combining the other 3)
He went through the pros, cons, and tools for the 3 different types, and these were the general takeaways from the webinar:
- With live action video, by including real people, looking at the camera, you bring empathy into the mix. Empathy helps communicate your message more completely, more clearly.
- With screen capture video, make sure that you set your screen resolution really high, so that you can zoom in on a part of that capture. You can load the image smaller, to show the big picture, the whole picture, but then zoom in on the area of interest.
- Camtasia is good for newbies and solid basic video production. Try to use a headset mic or better still a standing mic, and not just the mic from your laptop, to get the best quality sound.
- Content is still king. Don’t get wrapped up in the video effects and production. Make sure the video still communicates what it needs to.
- Always start with a solid, concise script. Don’t just ramble to the images.